Meet theCEO{ Joel Wishkovsky }What did you want to be when you grew up?I always wanted to be an entrepreneur, with a short stint wanting to be a veterinarian.What’s your city’s best kept secret?Boulder is surrounded by Open Space, land purchased by the town in order to avoid suburban sprawl. It is what makes so many outdoor activities accessible from within the city.Three things on your desk right now?Headphones, trail mix, and an iPad.Facebook is fine for instant LOLZ, but we have a way to communicate that’s a little more creative.It involves thinking up and sending an inventive card, and the culprit behind it is a gnome. Card Gnome, actually: a Boulder, Colorado, boutique greeting card company that has boiled the process down to point, click, and personalize. You choose the card and write a personal message, and Card Gnome mails it for you. Simple as that.And since you’re the type to appreciate an original greeting, you can dig that Card Gnome employs a community of artists to design its cards. The selection is vast, and gives you reason to celebrate everything from a simple thank-you to major holidays to holidays you should add to your calendar now (Talk like a Pirate Day, anyone?).Cards are all printed on high-quality, recycled paper, and you can even queue them up for the next year to make sure you’ve got everyone’s birthday covered.We won’t tell anyone you heard it from us.Photos: Courtesy of Card Gnome

Card Gnome National Deal